Tata unveils Rs 1 lakh `Nano`,
says promise fulfilled
Delhi, Jan 10: Finally Ratan Tata’s dream, a small car for
the teeming millions, has been unveiled. And for the world`s
cheapest car - christened the Nano - it was one luxury arrival.
It condensed years of anticipation into one moment of mayhem
as thousands of bulbs flashed and amidst thundering music,
Ratan drove into what is certain to revolutionise the Indian
emotional Ratan Tata drove the car to the podium and said,
“This is what I have for you. A promise is a promise, it will
cost Rs 1 lakh ex-showroom.”
than 1,000 people - journalists, VIPS and industrialists -
packed an auditorium on Thursday as Tata Motors Ltd unveiled
its long-awaited "People`s Car" in a media circus
more worthy of a pop concert or an Oscar ceremony. For those
wanting to feel India`s economic self-confidence as it takes
on the world, all they had to do was to experience the blaring
music from "2001: A Space Odyssey" and the flashes
of scores of cameras as the Tata Nano was driven out.
haven`t seen this many cameras in my six years in South Asia,"
said one veteran journalist. "You couldn`t even buy advertising
of the launch, major news channels devoted several minutes
of airtime to live footage of a dark and empty stage where
the car, a hatchback that is priced at about half the cost
of the current cheapest car, would be unveiled.
allays all fears
a car not just for the urban Indians; most of the people don’t
understand that we are a country of billion people. Most of
them live in rural India and they too want a safe mode of
transport,” said Tata.
The Nano comes in three variants, a basic and two deluxe.
The basic will not have an AC or power steering. The higher
versions will have the AC option. On-road price for the base
model will include VAT, transportation cost and will work
out to around Rs 1, 20000 ex-Delhi.
car will be available in three colors Red, Yellow and Silver.
In terms of space the Nano has 21 % more space internally
than Maruti 800 and is just 8 % smaller bumper-to-bumper.
on the concerns about the environmental problems the car might
cause Tata said, “Nano adheres to Euro 4 as well as Bharat
3 norms. Now at least Dr Pachauri and Sunita Narain won’t
have sleepless night.”
further said that the Nano will cause lesser pollution than
a two wheeler. Euro 4 is not even mandatory in India but has
been adhered to, so as to make it forward looking.
regards to safety features of the car, Tata said, “The car
has passed the full frontal and the side crash tests. There
should be no worries about the safety of the family.”
up with the overall theme of it being a People’s Car, the
Nano will have a fuel efficiency of more than 20 kmpl. The
engine of this beauty has a cubic capacity of 624 and power
of 33 bhp. Moreover, Nano has a rear mounted engine.
regards to the name “Nano” Tata said, “People suggested names
like Mamta, Buddhu Car and several other such names. But we
chose to name it Nano, because it connotes high technology
and small size.”
Tata Motors plans to annually produce around 2.5 to 3.5 lakh
cars from the Singur plant in West Bengal. Bookings for the
car will start in June and is expected to be on road from
call it ‘cute’
Tata reeled off the car`s specifications and compared it to
innovations such as the first man on the moon, people in the
crowd, including many Indian journalists, clapped and cheered.
hologram appeared of a husband, his wife and kid balanced
unsafely on a scooter - a common sight in India. It faded
to make way for an image of the Nano hovering above the stage.
came the rush as hundreds of journalists pressed around the
car. A ring of Tata guards surrounded the Nano, begging cameramen
not to scratch its new paint.
Then came the public.
looks kind of cute," said Urvashi Sitani, a businesswoman
who took pictures with her mobile phone. "I`d guess it
proves popular with the younger crowd. But it`s a girlish
car. I can`t imagine a man would be seen in a car like this."
of people pressed around the car.
seems like a real car. The windows actually wind down,"
said a smiling Gilles Levassor, who works for French carmaker