"One's own dharma, even when not done perfectly, is better than another's dharma, even though well performed; one does not incur sin doing the action prescribed by one's own condition." - Bhagavad Gita XVIII.47
MAIN
YOGA
VEDANTA

 

VEDANTA KESARI
PRABUDDHA BHARATA
PERSONALITIES
PEOPLE AND EVENTS
LIBRARY

 

RUSSIA - INDIA
NEWS AND ANALYSIS
ECONOMICS
TRAVEL
MP3
ARCHIVE
LINKS
CONTACTS
NEWS ARCHIVE
RUSSIAN


 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

VEDANTA MASS MEDIANew brand launched to symbolise Abu Dhabi's 2030 vision  

 

 

 

 

 

 

               New brand launched to symbolise Abu Dhabi's 2030 vision


                   
Indo-Asian News Service

 

 

 

      Dubai, Sep 16 (IANS) The urban planning body of Abu Dhabi has launched a new brand to symbolise the long-term vision of the capital city of the United Arab Emirates (UAE) as stipulated in Plan Abu Dhabi 2030.

The Abu Dhabi Urban Planning Council (UPC) unveiled its new corporate brand and logo to help communicate Plan Abu Dhabi 2030's key principles, including preserving the area's delicate ecology, ensuring economic sustainability, enhancing transport links, increasing public open spaces and fostering UAE culture, a UPC statement here said.

 

      "Although created by the UPC, this new brand will be owned by the people of Abu Dhabi, it will become an inspiring image of our collective vision for a harmonious, diversified, culturally rich, stable and sustainable society," Falah Al Ahbabi, UPC general manager, said in the statement.

 

      Plan Abu Dhabi 2030 is a comprehensive plan launched by the emirate of Abu Dhabi for the development of the city of Abu Dhabi through the next quarter of a century.

 

      The UPC was launched to oversee the implementation of the plan and the further development of urban planning policy.

 

      Through 10 individual policy statements, the plan specifies land uses, building heights and transportation plans for the entire metropolitan area of Abu Dhabi.

 

      Under the plan, the city is projected to grow to over three million people by 2030.

 

      As such, the plan provides for large new areas of housing for UAE nationals, inspired by the traditional family structures of the local community, and a diverse mix of affordable housing options for all the citizens and residents of Abu Dhabi.

 

      The newly launched logo that has been launched has the word 'Vision' incorporated in it.

 

      The new brand is endorsed by the Abu Dhabi brand and complements its added value, the UPC statement said.

 

      "The choice of colours illustrates the confluence of Abu Dhabi's marine and desert environments, emphasising sustainable and controlled development policies within the plan that will preserve the emirate's physical and cultural identity," it stated.

 

      The logo will now be featured across all Plan 2030 marketing collateral and become a mark of differentiation for projects that comply with the Plan Abu Dhabi 2030 framework's vision.

 

 

 

        Indo-Asian News Service

 

 

 

 

     Prabuddha Bharata>>>

     Vedanta Kesari>>>

     Vedanta Mass Media>>>

 

 

 

     Kundalini Tantra>>>
     Swami Gokulananda "Some Guidelines to Inner Life">>>




      

International Yoga Day 21 June 2015
International Yoga Day 21 June 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Яндекс цитирования Rambler's Top100